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Preparing
A Home For Market
There's
a lot more to selling a house than putting a sign in the yard
or listing with a Realtor. There is a whole psychology involved
in which you must consider how the house appears to someone
who has never seen it before. Not a new concept or even a
surprising one, but very important. You must step away from
your home and try to view it through a strangers eyes. The
little stack of mail that has accumulated by the phone is
no longer acceptable. Is there mildew on the ceiling above
your shower? Does you sliding door slide smoothly on the track.
Are there broken seals in any of your thermal windows? Has
it been freshly painted? Does the front door look well maintained
or freshly painted? Is the trim on the house freshly painted
or at least sealed enough to protect the wood? How does the
yard look?
These
little things, if they are in good repair, create a sense
of a well cared for home. A buyer wants to feel like everything
has been tended to or else he will try to make a low offer
to compensate for repairs he thinks he needs to make thereby
getting you down on the price before any inspections have
even been done. This leaves no negotiating room later when
the results of the inspections do come in and reveal more
repairs that really do need to be made. You will net less
on you home if you don't pay attention to the small details.
The
matter of updating is another chapter. Depending on how dated
the home is, you do have some choices. If you want a quick
sale on a home priced at the high end of the market analysis,
it is important to have neutral colored carpet, updated kitchen
- even if that means having your current countertops re-surfaced
with a spray on coating and painting out the dark wood cabinets
to save money. You can paint paneling, appliances and even
ceramic tile. Update light fixtures with inexpensive, and
pretty neutral light fixtures you can find at most home improvement
stores. These things will guarantee that you home will sell
before the other three in the area that are just like it and
not updated. Most buyers just want to move right in and not
be bothered with updating.
There
are some buyers, though, who want to make the updates themselves.
It is still very important to make sure the house appears
well taken care of ( like the little old lady's classic car
which was only driven to church and back). A spotless, well
maintained home will also sell even if it needs some updates
Things
that are not so important are how well organized your cabinets
and linen closet are. People will be looking inside, so things
shouldn't fall out on their heads, but don't waste you time
completely cleaning out cabinets and closets if you need to
be painting your paneling.
Odor
is another extremely important factor in the sales process.
A buyer forms an opinion of you home within the first 30 seconds
after entering - smell is the first sense he uses to form
this opinion. If your home smells of cigarette smoke, dirty
laundry, the fish you cooked in your kitchen the night before,
or most importantly of a cat box or dog urine, an impression
is made which it is nearly impossible to take away. If your
home is on the market, you must be prepared to smoke outside,
keep all laundry done, don't let dishes pile up in your sink,
be careful what you cook, keep the litter box clean (clean
once a day or more), and unfortunately, if you have pet urine
in your carpeting, you must be prepared to replace the carpeting.
Sad to say, there is no quick and inexpensive fix for urine
in the carpeting.
A
beautiful yard will help sell any home. If you don't have
time to update the entire inside, as long as you can keep
it clean and well maintained, your yard can help sell the
house. Again we go back to impressions. People assume that
if you take care of your yard, you take care of your home.
Buyer's want to feel secure about their purchase. You can
help bring this feeling of security about by simply keeping
up your yard. Keep your lawn green and mowed in the summer.
Place pretty potted plants around your front door and patio
and water them! Don't let a dead plant sit in the pot beside
your front door does not bode well for a good first impression.
Keep weeds pulled hire neighborhood kids if necessary, but
keep up your yard!
I
can't stress enough to you that most home purchases are made
based on an opinion and an emotional attachment people form
in about 15 minutes. Sure, a more thorough investigation is
made at some point, but most people know immediately whether
they will buy the home. It's funny to hear the conversations
as the customers and I drive back to my office to make an
offer. Most time while the couple is expounding on the things
about the house each person loves, they are also arguing about
all the things they remember differently about the property.
They most often are making the offer based on the first impression
which impacted both of them. That opinion is based on the
following factors:
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Impact
Factors
1.
The first drive up impression, or what we call "curb
appeal."
2.
A neat, clean yard.
3.
The condition of the front door.
4.
The odor that greets them as they open the front door.
5.
The cleanliness of the kitchen and bathrooms.
6.
How dated or updated the house is.
7.
How funky or traditional the floor plan is and how it
works for them.
8.
Area
9.
Overall condition.
10.
How well priced the home is. Despite all
other factors, if you are over priced, you will have
a hard time selling your home.
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There
will always be investors in the market place who are not as
affected by the emotional impact of a home. They are impressed
by a few factors as well. Most important to them are price
and location. If your home has been priced well for its condition
- no matter what that condition - and it is in a good location,
you can always appeal to the investor market. So,
the important factor here is pricing too.
Keep
in mind that today's market is particularly difficult for
both buyers and sellers. There are 9 homes for every one buyer
who is currently looking (a couple counts as one buyer) in
the Albuquerque Metro area! This means that inventory is high
and demand is low. Buyers literally have hundreds of homes
to see in your area and price range. Sellers are frustrated
that their home hasn't sold and buyers can't keep track of
all the homes they are seeing! Sellers are not bringing their
prices down and buyers are making low, low offers. Buyers
are walking away from paying what they consider is too much
for the house which leaves the house sitting in a growing
inventory.
To
sell your home in this market, you have to make it stand out
in some way. Price it well, decorate the heck out of it, create
a stunning yard or just keep it immaculate. Look at you home
with a critical eye. What would make you want to buy it again?
Did I say price it well?
Of
course, if you would like help in selling your home, I hope
you will call me. I created Vista Encantada.com Realtors as
a company with a soul. Let me show you what I mean!

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